PERSONAL | CONCEPT & ART DIRECTION

36 days

Photography & Design

Double Exposure Typography Set based on Antonio Canova’s “Psyche Revived by Cupid's Kiss” featured on Bēhance Typography category of Graphic Design gallery.

I've participated on 36 Days of Type project where Graphic Artists are invited to express their particular view on letters and numbers of our alphabet.

Double Exposure Typography Set based on Antonio Canova’s sculpture “Psyche Revived by Cupid's Kiss ” for the 36 days of type project. Photography, art direction, concept, design and retouch by Maria Queralt. Louvre Museum, Paris.Double Exposure Typography Set based on Antonio Canova’s sculpture “Psyche Revived by Cupid's Kiss ” for the 36 days of type project. Photography, art direction, concept, design and retouch by Maria Queralt. Louvre Museum, Paris.

I wanted to do a double exposure Typography Set based on a sculpture from Musée du Louvre. I realized it could be really interesting to create a typography set based on just one sculpture, since the possibilities of creating shapes were smaller, making the design more laborious.

Sketch of the Double Exposure Typography Set based on Antonio Canova’s sculpture “Psyche Revived by Cupid's Kiss ” for the 36 days of type project. Photography, art direction, concept, design and retouch by Maria Queralt. Louvre Museum, Paris.Sketch of the Double Exposure Typography Set based on Antonio Canova’s sculpture “Psyche Revived by Cupid's Kiss ” for the 36 days of type project. Photography, art direction, concept, design and retouch by Maria Queralt. Louvre Museum, Paris.

As a historian and photographer I wanted to combine the myth of the sculpture with my designs. The sculpture tells us the love story of Cupid and Psyche, that’s why I decided to give it a romantic vibe, choosing colours and shapes that answer this necessity. The combination of the limited shapes of the sculpture with the characters made of the design an extremely difficult task to achieve. 

The natural desaturated marble colour of the sculpture made particularly difficult to decide which tones and colours should be used. I found that a darker vanilla colour blended perfectly fine with the sculpture, creating homogeneous characters for the full project. I didn’t want a flat background, so the gradient colour was always on my mind. However, I didn’t noticed how cool it looked the combination of warm and chill colours until I started working on the design. That’s why I decided to use a soft turquoise with a peachy pink tone. 

I wanted the same stamp for each character, with the variation between letters or numbers. I decided to use the Louvre pyramid as the main shape in honour to the Museum that has kept the sculpture for almost 200 years.

Pyramid of the Louvre Museum design for the Double Exposure Typography Set based on Antonio Canova’s sculpture “Psyche Revived by Cupid's Kiss ” for the 36 days of type project. Photography, art direction, concept, design and retouch by Maria Queralt. Louvre Museum, Paris.Pyramid of the Louvre Museum design for the Double Exposure Typography Set based on Antonio Canova’s sculpture “Psyche Revived by Cupid's Kiss ” for the 36 days of type project. Photography, art direction, concept, design and retouch by Maria Queralt. Louvre Museum, Paris.

36 days of restless creativity, where participants are challenged to design a letter or number each day, resulting an outcome of ability to represent the same symbol from many different perspectives. To see the full project check out my Instagram page.